Whether we realize it or not, fashion draws inspiration from all walks of life. As an extension of the past, both good and the bad, we often see designs that remind us of the dark times of history. Prada, Moncler, Gucci, and most recently Burberry, were all accused of producing fashion pieces reflecting both slavery and discrimination; with the most recent example being with Burberry.  A model wearing a noose down the runway disguised as a high priced hoodie; a moment of misjudgment by the hands of Riccardo Tisci.

But, how often do moments involving “lack of judgment” have to occur before we hold these labels accountable for their actions? However, the racist imagery displayed in fashion is not the fault of careless designers or the misinformed of Black history; but the relevancy from the public outcry.

CREDIT: Washington Post

The only thing worse than being talked about is not being talked about. – Oscar Wilde

The importance of a social media presence

Influence is what fuels the power behind social media. The influence and the rapid speed of information shared makes it a powerful tool to understand and master. It’s the increasing of Social media managers, that illustrates the importance of the online presence of both small and large companies. Fashion houses such as Prada, Gucci, and Moncler rely on the ability to reach consumers by word-of-mouth tactics provided by social media. Whether good or bad, the publicity received draws more clicks and headlines, which equals more dollars for their brand. It only takes one tweet to go viral.

Houses “controls” damage with Diversity Inclusion Programs

Prada Launches ‘Diversity Council’ with Ava Duvernay

CREDIT: Hollywood Reporter

Last month, Prada announced the creation of their Diversity and Inclusion Advisory Council, appointing both Director Ava Duvernay and Activist Theaster Gates as members. The Council will advise the internal processes within Prada’s organization. As well as, partner with universities and organizations to initiate internship, and initiatives consisting of apprenticeships in what they describe as “diverse communities” to “close the inclusion gap in the fashion industry.” Prada will also work with the council to sponsor scholarships and training programs throughout the U.S., and in every Prada office worldwide.

CREDIT: GQ Magazine

Dapper Dan and Gucci’s Cultural Diversity initiative

After Gucci’s mishap with the black balaclava sweater with red lips, Gucci Collaborator Dapper Dan released a statement via Instagram, speaking on accountability and inclusivity. “I am a black man before I am a brand,” the Harlem-based designer stated. “Another fashion house has gotten it outrageously wrong.” Dapper Dan, was appointed a role with Gucci in 2017, also shared that the CEO of Gucci agreed to meet with him in Harlem to speak about the hiring of more black designers within the brand. “There cannot be inclusivity without accountability. I will hold everyone accountable.” The Instagram post resulted in four long-term initiatives with Gucci to achieve cultural diversity.

The first four initiatives are:

•  Hiring global and regional directors for diversity and inclusion;
•  Setting up a multicultural design scholarship program;
•  Launching a diversity and inclusivity awareness program;
•  Launching a global exchange program.

According to WWD, with the initiative in full-effect, the Italian luxury brand hopes to “hire diverse talent within key functions and leadership positions of the group including the design office.” The company also pledges to invest in educating all of its 18,000 employees around the world “to achieve a much higher level of global cultural awareness.”

It’s unfortunate that it took this long to include black designers in the decision making of these High end fashion houses. However, the attempts to rectify the problem with the diversity programs are commendable. Making the effort to get to the root of the problem, and lay down the groundwork for long-lasting change is what is needed. With the help of Dapper Dan, Ava Duvernay, and Theaster Gates we can only hope that our voices are heard. At the end of the day, our black money is powerful, and our culture is irreplaceable. Our voices and opinions concerning what reflects us as a whole should be respected by all walks of life. We see the steps Prada and Gucci has taken to avoid these pitfalls. But, at this point we can only expect other fashion houses follow suit.